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Advertising Age Article Abstract

McCann Erickson Wins Ishares Account

Former Barclays ETF Picks Interpublic Shop Over Ogilvy and DraftFCB

By: Rupal Parekh
Published: October 26, 2009

NEW YORK (AdAge.com) -- Ishares, the exchange-traded fund unit that British banking giant Barclays sold to BlackRock earlier this year, has tapped Interpublic Group's McCann Erickson and MRM, both in San Francisco, to handle advertising and relationship marketing, executives familiar with the matter said. ...

Full Article Word count: 215

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