You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Where's the Outrage Over Online Video Viewership Claims? Marketers Need to Understand What 'Most Watched' Really Means on Web By Jim Louderback, Published on October 28, 2009 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.