Advertising Age Article Abstract
The State of Search Marketing: 2009
Google Accounts for Two of Three Searches, but a New Microsoft/Yahoo Venture Could Mean a Stronger No. 2
NEW YORK (AdAge.com) -- No longer do search-engine marketing advocates have to convince big marketers on the value of search. According to trade group SEMPO, nine out of 10 marketers practice organic search optimization, and 70% use paid search. ...