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Advertising Age Article Abstract

Why Search May Not Click for Retailers

Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits

By: Abbey Klaassen
Published: November 02, 2009

NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends may point them otherwise. ...

Full Article Word count: 782

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