You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Tories Try Marketing to Shake Stodgy Image U.K. Conservative Party Softens Logo, Goes Digital to Broaden Its Appeal By Emma Hall, Published on November 02, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.