You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Online Video's Sexiest Category: Staid Old Package-Goods Players P&G, Unilever, Reckitt and Kraft Contribute to Sector, Doubling Outlays By Michael Learmonth, Published on November 02, 2009 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.