Advertising Age Article Abstract
Are Family-Friendly Shows a Better Environment for Ads?
ANA Study Says Marketers' Spots Are More Effective When Matched to a Program's Tone
NEW YORK (AdAge.com) -- Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family viewing, the answer is a resounding yes. ...