Advertising Age Article Abstract
EBay Gets Onboard With Delta for Holiday Promotion
E-Tailer Will Provide Free WiFi to Hundreds of Passengers on Airline's Domestic Flights
NEW YORK (AdAge.com) -- EBay is taking its holiday marketing plans to new heights -- literally. The online retailer is partnering with Delta Air Lines to provide free WiFi to passengers on nearly 300 airplanes with domestic destinations for seven days, beginning Nov. 24. EBay and Delta plan to begin promoting the partnership in the coming days. ...