You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract McDonald's Makes Its Staff the Stars in Singing Competition Chain to Turn Third 'Idol'-Style Contest Into Huge Social-Media and Marketing Effort With Ad Dollars By Emily Bryson York, Published on November 09, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.