You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The TGIF 'Revolution' Is Nothing Without a Marketing Strategy Social Media Isn't Enough to Save a Weak Brand By Al Ries, Published on November 09, 2009 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.