Advertising Age Article Abstract
Marketer of the Year: Hyundai
The Carmaker Won Handily in Our Reader Poll, Besting Walmart, McDonald's, Lego and Amazon
Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn't been announced, and unemployment was surging toward 8%, up from 4.8% the year before. Escapism was the order of the day, and most advertisers played right along, with brands like Coke and Pepsi offering saccharine happy-happy joy-joy visions that jarred with the bleak reality. There was one advertiser, however, that didn't. ...