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Advertising Age Article Abstract

Marketer of the Year: Hyundai

The Carmaker Won Handily in Our Reader Poll, Besting Walmart, McDonald's, Lego and Amazon

By: Jean Halliday
Published: November 09, 2009

Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn't been announced, and unemployment was surging toward 8%, up from 4.8% the year before. Escapism was the order of the day, and most advertisers played right along, with brands like Coke and Pepsi offering saccharine happy-happy joy-joy visions that jarred with the bleak reality. There was one advertiser, however, that didn't. ...

Full Article Word count: 2363

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