Advertising Age Article Abstract
With $100M Saturation Campaign, Droid Will Be Impossible to Avoid
Marketing Casts Verizon Device as Antithesis of the Ubiquitous IPhone
SAN FRANCISCO (AdAge.com) -- Verizon's droid is pitching itself as the anti-iPhone, and nowhere is that more evident than in the look and feel of its campaign -- a blanket push you won't be able to escape. The TV spots set to hit airwaves Monday night are about as far from the iPhone's cheery spots as possible. Visually somber and testosterone-packed, they could be mistaken for ads for "The Terminator." ...