You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why 2010 Is the Year to Rethink Discounts, Pricing Strategy Steps You Can Take to Slowly Return to Higher Profitability By Chris Dickey, Published on November 10, 2009 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.