Advertising Age Article Abstract
Belvedere Hands Account to Arnell in Bid to 'Broaden Audience'
LVMH's Premium Vodka Brand to Drop 'Luxury Reborn' Campaign, Increase Spending
CHICAGO (AdAge.com) -- Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed category. The premium vodka brand has shifted its creative-advertising account to Arnell Group. ...