Advertising Age Article Abstract
Reaction to H1N1 Boosts Sales for Household, Personal Care Marketers
Brands Like Johnson & Johnson See October Numbers Increase Thanks to Fears Over Health Epidemic
BATAVIA, Ohio (AdAge.com) -- The H1N1 virus is saving household, personal-care and over-the-counter drug marketers that are seeing huge sales increases in products to fight the epidemic –- enough to make almost all the difference between a flat month and respectable 3.5% sales growth for the industry in October. ...