Advertising Age Article Abstract
Disney to Debut First Branded-Entertainment Program Online
Clorox-Sponsored 'The Possibility Shop' Diverges From Cable Network's Reticence Toward Integrations
LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox. ...