You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Disney to Debut First Branded-Entertainment Program Online Clorox-Sponsored 'The Possibility Shop' Diverges From Cable Network's Reticence Toward Integrations By Andrew Hampp, Published on November 19, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.