Advertising Age Article Abstract
Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'
Will Efforts by Coke, McDonald's to Plug Fox's Much-Anticipated Movie Finally Take Nascent Tech Mainstream?
LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D. ...