You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting Plans to Connect With Consumers Via Operational Marketing and Social Media, Focus on Multicultural Efforts By Natalie Zmuda, Published on November 22, 2009 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.