Advertising Age Article Abstract
Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
Plans to Connect With Consumers Via Operational Marketing and Social Media, Focus on Multicultural Efforts
ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield." ...