Advertising Age Article Abstract
Will Oprah's Move to Cable Dampen the 'Oprah Effect'?
What the Talk-Show Mogul's Move Says About the Future of TV
NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products. ...