You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Will Retailers or Consumers Come Out on Top on Black Friday? Sears, Kmart and Others Begin Holiday Sales Ahead of Time as Shoppers Start Early Search for Deals By Jack Neff, Published on November 22, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.