Advertising Age Article Abstract
Will Retailers or Consumers Come Out on Top on Black Friday?
Sears, Kmart and Others Begin Holiday Sales Ahead of Time as Shoppers Start Early Search for Deals
BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide which succeeds at outsmarting the other. ...