Advertising Age Article Abstract
Branson Says Competing Airlines Should Start From Scratch
Virgin Atlantic President Tells Ad Age He Hopes Rivals Don't Learn From His Success
FT. LAUDERDALE, Fla. (AdAge.com) -- Richard Branson sat down with Ad Age to talk about the future of the airline industry, what he hopes legacy carriers can learn from Virgin America, TV as an ad medium, what marketers need to do to get through the economic downturn and, of course, commercial space travel. ...