Advertising Age Article Abstract
Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars
But Will It Keep Gains When Its $100 Million Campaign Stops Running?
NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops? ...