You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Digital Swedes Are Moving Away From Advertising They're Known for Their Interactive Work, but They Care Little About Ads By Patrick Gardner, Published on November 30, 2009 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.