You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Walmart Ups the Ante with Brand Co-op Ads -- In More Ways Than One Vendor Funds Fatten Titan's Budget by $100M With Genre-Busting Spots By Jack Neff, Published on November 30, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.