Advertising Age Article Abstract
Marketers, Agencies Start to Consider More Ad Spending
Advertiser Optimism Report: All Media, Not Just Digital, Could Benefit
NEW YORK (AdAge.com) -- Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines. ...