Advertising Age Article Abstract
Chrysler Taps Meredith for Customer Relationship Management
Omnicom Loses One More Piece of Automaker's Business
DETROIT (AdAge.com) -- Chrysler Group has tapped Meredith Integrated Marketing to manage all its customer-relationship management initiatives in both the U.S. and Canada. The automaker said the deal extends an existing relationship with Meredith as a custom publisher and the team supporting Chrysler will be primarily based in Detroit. ...