You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Kiss Shows Beer Can Be Sold at Web Concerts, Too A-B, Activision Benefit From Unexpected Stickiness of Live Ustream Show by Iconic Rock Band By Jeremy Mullman, Published on December 10, 2009 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.