Advertising Age Article Abstract
Memo to Comcast: How to Fix NBC
Throw Money Back Into Programming (Read: Drop the 'Leno' Experiment) and Push the Envelope Creatively
NEW YORK (AdAge.com) -- Weighed down by lackluster programming and declining ratings, NBC has been a problem for many different people: programming honchos Kevin Reilly and Ben Silverman; NBC Universal CEO Jeff Zucker; GE chief Jeff Immelt; and even one-time top-rated late-night comic Jay Leno. Now the hot potato is soon to be passed to Comcast -- which, oddly enough, doesn't see the broadcast network as a burden at all. ...