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Advertising Age Article Abstract

How American Airlines Got a Free Ride in 'Up in the Air'

Airline, Hilton Hotels Trade Production Savings for Product Integrations in George Clooney's Latest Movie

By: Andrew Hampp
Published: December 14, 2009

LOS ANGELES (AdAge.com) -- Jason Reitman's "Up in the Air" prominently features the film's star, George Clooney, in its marketing materials, and American Airlines and Hilton in its most memorable scenes. ...

Full Article Word count: 941

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