Advertising Age Article Abstract
How American Airlines Got a Free Ride in 'Up in the Air'
Airline, Hilton Hotels Trade Production Savings for Product Integrations in George Clooney's Latest Movie
LOS ANGELES (AdAge.com) -- Jason Reitman's "Up in the Air" prominently features the film's star, George Clooney, in its marketing materials, and American Airlines and Hilton in its most memorable scenes. ...