Advertising Age Article Abstract
Entertainment-PR Giants BNC, PMK to Merge Operations
Combined Client Roster Could Create More Sponsorship, Marketing Opportunities for Blue-Chip Brands and Top Talent
LOS ANGELES (AdAge.com) -- Eight months after William Morris and Endeavor joined forces to form an uber-talent agency, Hollywood is welcoming another mega-merger, this time on the public-relations front. PR and entertainment-marketing firms BNC and PMK announced their plans to merge operations, effective Jan. 1, to form PMK-BNC. ...