You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Guinness Lets U.K. Drinkers Create Virtual Worlds Partners With Google Earth as Part of Broader Effort to Boost Online Marketing By Emma Hall, Published on December 17, 2009 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.