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Advertising Age Article Abstract

Who Gets the Highest Ad Rates Online?

With All the Talk of CPMs Going to Zero, Here's a Survey of Who's Commanding Top Dollar

By: Michael Learmonth
Published: December 21, 2009

NEW YORK (AdAge.com) -- While the recession has put a hit on CPMs -- the shorthand term for the cost for 1,000 impressions -- across the web, some sites can still pimp fat ad rates either by virtue of their reach, specialized audience or unique environment. Who's getting the best ad rates on the web today? Watch the slideshow. ...

Full Article Word count: 206

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