Advertising Age Article Abstract
Groupon Takes Coupons Into the Social-Media Age
Work With Zipcar, NBA and Blockbuster Have Gained Startup Mainstream Attention
NEW YORK (AdAge.com) -- While coupon mailers clutter the recycling bins of digital-oriented millennials, one startup has revived couponing for the Facebook and Twitter generation. Chicago-based Groupon has amassed 2 million subscribers to its website, and begun adding big brands such as Zipcar, the NBA and Blockbuster to its regular stable of local businesses. ...