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Advertising Age Article Abstract

Is Pepsi's Pass on Super Bowl an Offensive or Defensive Move?

When One of the Games Big Ad Spenders Pulls Out, It Raises a Lot of Questions

By: Ken Wheaton
Published: January 04, 2010

What happens to a marketer that zags when everyone else is zigging? We'll find out this year as PepsiCo, one of the annual big spenders in the Super Bowl, yanks all advertising for its beverage brands from the game. ...

Full Article Word count: 679

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