Advertising Age Article Abstract
Is Pepsi's Pass on Super Bowl an Offensive or Defensive Move?
When One of the Games Big Ad Spenders Pulls Out, It Raises a Lot of Questions
What happens to a marketer that zags when everyone else is zigging? We'll find out this year as PepsiCo, one of the annual big spenders in the Super Bowl, yanks all advertising for its beverage brands from the game. ...