Advertising Age Article Abstract
Taco Bell Takes Heat Over 'Drive-Thru Diet' Menu
New Campaign Takes a Page From Subway's Jared Playbook
CHICAGO (AdAge.com) -- Bloggers are having a field day over Taco Bell's new ad campaign that takes a page from Subway's iconic Jared effort. The Mexican fast-food chain's push introduces Christine Dougherty, a "real-life Taco Bell customer" who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell's Fresco menu. ...