Advertising Age Article Abstract
They All Laughed When Sci Fi Switched to Syfy
But NBC Universal Network Now Has Reason to Smile
LOS ANGELES (AdAge.com) -- When it comes to rebrands, few were more ridiculed in 2009 than the Sci Fi Channel's much-ballyhooed switch to Syfy, a respelling that prompted an outcry of negative feedback from hardcore fans and marketing gurus alike. But the switch to Syfy is so far a success, with the network logging its highest-rated year, quarter (fourth) and series ("Warehouse 13") ever after its July 7 rebranding. ...