You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Heineken USA Awards Digital Duties for Flagship Brands to Euro RSCG AKQA Will Continue to Head Global Digital Account By Rupal Parekh, Published on January 07, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.