Advertising Age Article Abstract
Why the Subway-'Chuck' Deal Doesn't Rewrite TV Formula
Despite Chain's Deep Involvement in NBC Comedy, Traditional Network Model Still Applies
LAS VEGAS (AdAge.com) -- Is Subway's deep involvement with "Chuck" a sign of things to come, as advertisers seek new ideas to stay involved with consumers increasingly loyal to content regardless of network or screen, or just another attempt to change the game that ends on the pile of experiments gone bust? ...