Advertising Age Article Abstract
GM Hands $270 Million Cadillac Account to BBH
With Its First Auto Client, Shop Likely to Take Brand in New Direction
NEW YORK (AdAge.com) -- General Motors' Cadillac has chosen Bartle Bogle Hegarty, New York, as its new creative agency after a review that began in October. The shop succeeds Boston-based indie Modernista, which worked on the account for three years. ...