You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What We Can Learn From the Census' 'Negro' Option A Lesson About Overreaction, Dividing Lines and the Truth About 'Post-Racial' America By Pepper Miller, Published on January 11, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.