Advertising Age Article Abstract
NBC Universal Expects to Lose Money on Winter Olympics
Higher Rights Fees, Lagging Ad Sales Don't Bode Well for Profitability of Games Broadcast This Year
NEW YORK (AdAge.com) -- NBC Universal expects to lose money on its broadcast of the Olympics for the first time in recent memory, NBC said, citing sluggish early ad sales and a rise in the cost of obtaining rights to cover the event. ...