Advertising Age Article Abstract
OfficeMax Goes Optimistic With New Campaign
Brand Teams With Fast Company, BusinessWeek for Online Initiative
NEW YORK (AdAge.com) -- Is business looking up? Are execs feeling optimistic? OfficeMax is banking that the answer to both questions is yes, and its enlisted Fast Company and BusinessWeek on its optimism crusade. The office supplies retailer is launching a new brand campaign, its first since 2004, under the banner "Good News for Business." ...