You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks Quarterly Profit More Than Triples to $242 Million Java Giant Beats Street's Expectations, Says It Will Up Marketing Outlay By Emily Bryson York, Published on January 20, 2010 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.