Advertising Age Article Abstract
Starbucks Quarterly Profit More Than Triples to $242 Million
Java Giant Beats Street's Expectations, Says It Will Up Marketing Outlay
CHICAGO (AdAge.com) –- Starbucks CEO Howard Schultz credited innovation, cost-cutting and enhanced customer experience for a big company milestone today: a return to profitable growth. The chain posted its first quarterly same-store-sales gain in two years, up 4%. To keep things humming along, the company warned investors of "significant marketing increases" in the offing. ...