You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract More CPG Players Embrace E-commerce Alice.com to Set up E-stores for 29 Marketers; Powerhouse P&G to Launch Its Own Online Retail Channel By Jack Neff, Published on January 21, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.