Advertising Age Article Abstract
More CPG Players Embrace E-commerce
Alice.com to Set up E-stores for 29 Marketers; Powerhouse P&G to Launch Its Own Online Retail Channel
BATAVIA, Ohio (AdAge.com) -- This looks to be the year of the e-store for package-goods marketers, as an online retail environment once deemed largely irrelevant to them suddenly gains traction with at least 30 of the industry's players. ...