Advertising Age Article Abstract
Why This $3 Million Baby Is Back on the Super Bowl
Return Advertisers E-Trade, Careerbuilder, Audi Weigh ROI on the Big Game -- Each and Every Year
NEW YORK (AdAge.com) -- Automatically placing ads in the Super Bowl year after year isn't the case, which may come as a surprise to anyone who has come to expect a game filled with commercial messages from Pepsi, FedEx and General Motors. So just what is the ROI on a Super Bowl ad? ...