Advertising Age Article Abstract
Papa John's Sneaks Into Super Bowl With NFL Buy
Skips CBS and Makes Direct Deal With League to Air Latest 'Papa's in the House' Ad
CHICAGO (AdAge.com) -- Papa John's has found a back door to the Super Bowl: The chain will run a 30-second spot just before halftime for the latest installment of its "Papa's in the House" campaign -- but its check for the ad time will be written to the National Football League, not to CBS. ...