Advertising Age Article Abstract
Why Chelsea Handler Switched From Grey Goose to Belvedere
Q&A: E!'s Acerbic Talk-Show Host on Brand Loyalty, Oscar Specials and the Kardashians' Tweets
LOS ANGELES (AdAge.com) -- In a recession, consumers of all sorts are abandoning their brand loyalty and trading up or trading down for value-based alternatives to their most beloved products -- even Chelsea Handler. Ad Age caught up with Ms. Handler on the cusp of her upcoming tour to talk about biting the hand that feeds (and pours vodka for) her, her talk-show's upcoming Oscar-themed special and why she could never maintain a sponsored Twitter account like Kim Kardashian. ...