You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is the IPad Publishing's Savior? Pro and Con Debating the Efficacy of Apple's Latest for Mags and Papers By Greg Winter, Published on January 29, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.