Advertising Age Article Abstract
IPhone App That Saved Life in Haiti Reaps Rewards
Developers Can't Always Count on That Type of Buzz, but Consumers Are Willing to Pay for Trusted Applications
NEW YORK (AdAge.com) -- For iPhone developers, it's hard to break through the clutter of 140,000 apps. That is, unless your app helps a man stay alive for 65 hours trapped in rubble after the earthquake in Haiti -- and CNN reports the story. ...