Advertising Age Article Abstract
PepsiCo Moves Digital Duties for Gatorade to VML
Beverage Giant Goes Outside Omnicom Again, This Time to WPP
NEW YORK (AdAge.com) -- PepsiCo has shifted digital duties for its Gatorade brand from Omnicom Group's TBWA/Chiat/Day, Los Angeles, to WPP interactive agency VML, executives familiar with the matter say. The decision is the second time in recent months the beverage giant has moved digital business from Omnicom and TBWA. ...