You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract PepsiCo Moves Digital Duties for Gatorade to VML Beverage Giant Goes Outside Omnicom Again, This Time to WPP By Kunur Patel, Published on February 01, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.